My (Social) Life, Your Entertainment

I have no interest in the entertainment industry. But I do have an interest in what entertains people, which is why I am so interested in the business of social media. Facebook, Twitter, Instagram, and Pinterest have become a part of our daily routines. We wake up to check our newsfeeds. We learn about news via with RSS feeds, blog rolls, and microblogs. A newspaper? What’s that? Do they even make those anymore? Fifty years from now, probably not.

Our world of communications has been forever changed. We text people across the room from us. My fiancé and I love going to new restaurants, but not before reading reviews on Urbanspoon and Yelp, entrusting complete strangers to point us in the right direction. Not only is social media a key part of our lives, but the ability to access those mediums on the go has become increasingly important.

As the Social Media intern of a local marketing and advertising agency, I study trends daily. My morning begins with a giant cup of coffee and Mashable. I take the time to learn what’s new in my industry. Not only is understanding the return on investment, analytics, reach and acceptance of messages important, but knowing what mediums my target audience is using to access these messages is equally essential. We are becoming more connected with the pulse of the world every day through technology. Recently, on Mashable, an infographic produced by OnlineColleges.com showed how  heavily college students rely on their smartphones in their daily lives.

College students are using their phones for more than just voice calls. In fact, 75% of students often use them during idle time throughout the day, 52% use their phones before even getting out of bed after their alarm clocks go off. It is their form of entertainment, which would then make it my kind of business.

Resources: http://mashable.com/2012/06/30/smartphones-college-students-infographic/